https://www.paradigmshift.marketing/newsfeed.xml en 120 https://www.paradigmshift.marketing/persona-journeys.html Persona Journeys come in many different sizes and flavors. Some apply to consumer journeys (the most prevalent of Persona Journeys) and others in B2B sales. They apply, in varying forms, to virtually any business or industry. Amazon creates them. So, too, do Spotify and Netflix. In this article, I want to focus on one particular type of B2B Persona Journey: the long, complex sale.]]> Thu, 29 Feb 2024 14:37:00 -0700 https://www.paradigmshift.marketing/persona-journeys.html paradigm|SHIFT https://www.paradigmshift.marketing/7-questions-to-ask-of-marketing-heading-into-2024.html Marketing is changing, and in drastic ways from what we have seen before. Analytics and AI are becoming core parts of Marketing and in a manner most marketing executives have never considered. Companies who don’t recognize this will be left behind and given the pace of change this may happen quickly. Even industry-leaders who fail to recognize the important manner in which marketing is changing will leave doors wide open for competitors to walk through.]]> Fri, 29 Dec 2023 14:43:00 -0700 https://www.paradigmshift.marketing/7-questions-to-ask-of-marketing-heading-into-2024.html paradigm|SHIFT https://www.paradigmshift.marketing/artificial-intelligence-four-marketing-tools-every-business-should-use.html Artificial Intelligence is changing Marketing. The future is here and marketers who don’t embrace AI will get left behind, quickly. That statement is true for anyone in marketing—whether it is at a large multi-national enterprise, or a local or regional company. AI should be a major part of your marketing arsenal.]]> Fri, 10 Feb 2023 15:07:00 -0700 https://www.paradigmshift.marketing/artificial-intelligence-four-marketing-tools-every-business-should-use.html paradigm|SHIFT https://www.paradigmshift.marketing/no-one-reads-your-content.html No one reads your content. That’s a fact. It is also a fact that you can use that information to communicate more effectively.]]> Thu, 09 Feb 2023 15:08:00 -0700 https://www.paradigmshift.marketing/no-one-reads-your-content.html paradigm|SHIFT https://www.paradigmshift.marketing/cognitivescale.html New industries are difficult to navigate. Companies at the bleeding edge of the industry aren't just competing for business. They are trying to create a market for it. They also have to deal with the difficult process of defining the industry, the nomenclature, and the expectations for service and product performance.]]> Thu, 03 Nov 2022 15:02:00 -0600 https://www.paradigmshift.marketing/cognitivescale.html paradigm|SHIFT https://www.paradigmshift.marketing/find-your-voice.html Your voice—when writing or creating art—is your unique style, your perspective and take on the world. It takes time to develop and refine for most of us. It certainly did for me. When you’ve found it everything sounds authentic, real.]]> Mon, 17 Oct 2022 20:46:00 -0600 https://www.paradigmshift.marketing/find-your-voice.html paradigm|SHIFT https://www.paradigmshift.marketing/make-friends-with-benefits.html People don't buy features or technology. These things matter, don't get me wrong. But they aren't what motivates most people to buy.]]> Mon, 17 Oct 2022 19:59:00 -0600 https://www.paradigmshift.marketing/make-friends-with-benefits.html paradigm|SHIFT https://www.paradigmshift.marketing/eight-seconds.html A lot of clients when beginning a new web design project want to stick as many things as possible "above the fold," that magical measuring line from the days of printed newspapers. They want action at the top of the page, moving parts and popups to capture email addresses. They want what they perceive to be sizzle to come first because many feel that users don’t like to scroll down the page]]> Mon, 17 Oct 2022 19:35:00 -0600 https://www.paradigmshift.marketing/eight-seconds.html paradigm|SHIFT https://www.paradigmshift.marketing/smartsound.html One of our best Success Stories is SmartSound. For ten-plus years we engineered their marketing efforts toward growth and industry leadership. During that time the company turned nearly every fortune 1,000 company and major organization into customers, won ten awards, and became a leading voice in the industry. Our time with SmartSound ended when the company was sold to a group out of Germany with an in-house team.]]> Wed, 12 Oct 2022 20:15:00 -0600 https://www.paradigmshift.marketing/smartsound.html paradigm|SHIFT https://www.paradigmshift.marketing/international-jet-aviation.html For more than eleven years we've worked with International Jet Aviation to establish the company as a leading Private Jet Charter company in the Rocky Mountain region. Our involvement has been extensive, especially considering they are a smaller, regional company.]]> Wed, 12 Oct 2022 14:28:00 -0600 https://www.paradigmshift.marketing/international-jet-aviation.html paradigm|SHIFT